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Stroud College Re-Brand

Third Floor would like to welcome Stroud College on board after recently winning the contract to handle all of the college's creative material for the year. Out of 6 agencies originally asked to 'pitch' for the work we were short listed to the final 3 in which we were asked to produce a promotional poster for a recent open evening with which the marketing department then made their decision. Our first project was to audit the existing brand and after defining the 'values' of the college we decided the route forward was to completely rebrand Stroud College. Working alongside the marketing department and the design students we created logo concepts based around a strict brief. The college setup a consumer group of both students and staff with the aim of choosing a final logo for Stroud College. Once the decision was made we started on producing brand guidelines to aid the college in all future promotion and marketing. These guidelines define Stroud College and will keep consistency through all internal and external communications. We look forward to working with them and building a strong brand for the college.

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