Run in association with the University of Plymouth and the Creative Industries iNet, the awards celebrate the very best work produced by creative and media industries across the South West of England.

The evening ended in the presentation of a special Outstanding Contribution to Innovation. Magmatic was honoured for making a commercial success by combining creative innovation in the design of their product ‘Trunki’ with a fresh approach to marketing and business methodologies.

The winners of the Media & Innovation Awards 2011 are:

Branding
- WINNER: Viper Subsea by Mytton Williams creative director Bob Mytton, designer Matt Michaluk and web developer Matt Powell of Made Up Design commissioned by Viper Subsea (Bath)

Community Web Use
- WINNER: The Big Design Challenge by Sea Communications commissioned by Dott Cornwall and sponsored by Technology Strategy Board (Penryn, Cornwall)

Corporate Web Use
- WINNER: Cornish Food Market by Nixon Design a co-production by Nixon Design, Packetship and SNA Software Systems Falmouth for Westcountry Fruit Sales (Hayle, Cornwall)

Games Design
- WINNER: Operation Sonic Boom created by Mutant Labs funded by Media Sandbox, iShed and the Creative Industries iNet (Plymouth, Devon)

Graphics
- WINNER: The Parabola Project designed and produced by Venn Creative for Telltales (Penryn, Cornwall)

DVD/CD
- WINNER: Essential Looks Trend Report IGORA COLOUR Collection 1:2011 created by gm-design for Schwarzkopf Professional (Exeter, Devon)

Independent Film or Video
- WINNER: Little White Lies a 123 Media Production directed by Stuart Napier, produced by Raymond Day and written by Jenny Davis with funding from South West Screen under the UK Film Council Digital Shorts scheme (Nailsea, Somerset)

Installation/Exhibition/Live Event
- WINNER: Sunlight Symphony created by Alexis Kirke and Tim Hodgson, commissioned by Peninsula Arts, University of Plymouth (Plymouth, Devon)

Mobile Communications
- WINNER: The Tweeture produced by SlingShot. Commissioned by Arts Council, England and iShed (Bristol)

Radio/Audio/Music
- WINNER: Bach 360 created by Patrick Bishop co-produced by Martin Woolner. Commissioned by ICCI University of Plymouth (Plymouth, Devon)

Television
- WINNER: History of Now produced by Burrell Durrant and Hifle in association with BBC Bristol Factual (Bristol)

Collaboration between business and young people
- WINNER: ECIF E-Marketing created ECIF E-Marketing Project, Jarrang and Liminal Design (Falmouth, Cornwall)

International Trade
- WINNER: Archaeology Discovery Centre designed by Imagemakers part of Heritage Tourism International with co-partners Oxford Archaeology, Team Tourism and Graham Barrow Associates. Fabrication by Anda commissioned by Xi’an Qujiang Daming Palace Heritage Protection & Reconstruction office (Okehampton, Devon)

Graduate Entrepreneurship
- WINNER: Miles Noble from Altitude Design (Plymouth, Devon)

New Talent
- WINNERS: Tim Osgood & Adam Martin from Leviathan Picture (Plymouth, Devon)

Outstanding Contribution to Innovation: Magmatic (Bristol)

Stephen Gray, Chair of Judges for the Media and Innovation Awards and Creative Director at Stickee, said: “While the purpose of the Media Innovation Awards (MIAs) is to promote and reward new achievers in the South West, it shouldn’t be forgotten that the ongoing success of the awards themselves is an achievement in its own right.

“I’ve been in the new media sector for over 15 years and have judged other national awards, alongside the judging of the MIAs, for the last five years. Every year I see work that really makes me think, gives me inspiration and excites me. The creativity and production quality of the winning pieces of work is testament to the success the region is clearly having at both retaining and encouraging new innovation and talent.”

This group of leading innovators was selected by an independent judging panel made up of 12 creative industry professionals.

The Media & Innovation Awards were part-funded by the Creative Industries iNet (Innovation Network), a programme of support designed to help the South West’s creative businesses thrive and advance the region’s growing reputation as a global creative centre of excellence. The Creative Industries iNet is part of the Government’s Solutions for Business portfolio, funded by the European Regional Development Fund (ERDF) and led by South West Screen.

This year’s headline sponsors were global technology giant Sony; sector enhancement programme the Creative Industries iNet; and the University of Plymouth.

Additional sponsors were: Tamar Science Park; Silverstream TV; Out of Hand; Pyramid Presentations; Tell Online; GWE Business West; Formation Zone; University College Plymouth St Mark & St John; Plymouth College of Art; Business Link; The Design Programme; University College Falmouth; Audio Networkl Motiongraphics; Skillset; and Foot Anstey.