Performance sports and leisurewear brand Raging Bull has appointed international PR and digital communications agency Renegade Media to develop and implement a digital media strategy for the brand.

Raging Bull was co-founded by Phil Vickery MBE, former England rugby captain and World Cup winner, in 2003. Following steady growth over the past few years, Raging Bull has recently expanded its operation to include off field casual clothing, carrying the Raging Bull name and logo.

Renegade Media is tasked with developing a nationwide digital campaign to increase Raging Bull’s influence in the sports clothing segment and promote the brand designed with sports people in mind.

The first work will involve promoting the new Raging Bull website and the launch of the new Autumn/Winter collection which Renegade Media will promote through social media marketing, online PR, search engine optimisation and marketing, and online editorial across fashion, sports and lifestyle media and blogs. Renegade Media will also be advising on a social media strategy and the launch of a new online rugby community to be hosted by Phil Vickery.

Mark Terry-Lush, founder and director of Renegade Media said, “Raging Bull represents performance, quality and style. It’s a growing brand with a strong heritage and following among hardcore rugby fans, and our campaign will leverage this interest and amplify to new audiences. We aim to take Phil Vickery and Raging Bull to a new level of awareness online, using cutting edge digital tools and good old-fashioned creative PR.”

Phil Vickery, former England rugby captain and co-founder of Raging Bull said: “The team at Renegade Media has demonstrated excellent hands-on knowledge of the digital world and really understand where we’re coming from with the brand. We are looking forward to working with them to steer Raging Bull into its next phase of growth.”